Hi! I'm erika, aka the leo in lipstick. i'm an influencer

growth strategist, blogger, podcaster, and youtuber.

oh, i'm also a leo and i love liquid lipstick (and all

forms of makeup, really). duh.


Get my free training to discover how you can get your blog

and business in front of thousands of people for free every

single month with publicity!

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As seen in...


Influencers aren't born; we're made.

I believe that we are the product of our struggles, our triumphs, our obsessions that "no one" seems to understand. It's because I was diagnosed with Juvenile Rheumatoid Arthritis that I got to ride in a Sanyo blimp and score my first press feature as a child. It's because I was misunderstood as a young age that I turned to the internet and started building powerful communities as early as 2002. It's because I became a community fandom leader that I was able to run celebrity fansites and partner with brands to run influencer marketing campaigns in the early days of digital influencer marketing. It's because I was an early adopter of Youtube that I watched the platform grow and I studied it professionally (so I know all the algorithm secretz). It's because I was in too much pain to get out of bed that I became a full-time entrepreneur.

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How can i help you?

Door #1

I'm a brand and I'm interested in collaborating or consulting with you.


Door #2

I'm an emerging or established influencer and I need someone to help me go to the next level.


Door #3

I'm interested in having you speak or provide commentary on an article.


I am so proud to be an Independent Maskcara Artist (Artist #5538, to be exact). As a lover of makeup, to be able to partner and support women in building their careers as indepdent artists is one of my greatest joys. Unlike other direct sales companies, we aren't a million years old with a bunch of reps. We don't work by purely signing other people into the company.

In fact, we only want representatives who are passionate about the company - everyone else, we'd love to have you as a VIP customer. We're a tight knit, friendly family committed to making beauty easy, fun, and achievable for the everyday person.

I like a smoky eye and a Kardashian-esque snatch as much as the next girl, but what I love even more is going from primer to setting spray in less than 10 minutes (instead of 45+ minutes like before).

Everything we do and everything we create is based on what we believe in - that helping others look beautiful is nice but helping them believe they are beautiful is life changing. Happiness is contagious, and with enough courage, creativity, and optimism, you can eventually have your cake and eat it, too.
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Love from coaching clients

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Erica Gwynn, Lifestyle Influencer & Brand Strategist (cominguprosestheblog.com)

“I got a pitch from STARBUCKS. They offered me 100$ less than my new rate so I asked them to bump it up. Because I attract sponsors who know my worth and are willing to pay my rate! I also closed a 9k client!

It’s been so good knowing so strongly that I'd have more opportunities. I've had so many more companies fully willing to pay me my rate and want more than one deal - can’t thank you enough!”

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Rachel Spencer, Instagram Expert & Life Coach (mylifecoachrachel.com)

"We implemented strategies to tweak my content and I ended up on the IG Explore page. When I found out I was featured on Refinery29, Teen Vogue, Hello Giggles, Allure, and HuffPost, I wasn’t sure if it was real! And then it just kept going and going and there was all of these articles about me; I'd officially gone viral! The PR changed my reputation - when people see that I’ve been featured in multiple publications, they want to know more about me and they trust me. Being featured in an article alongside Ashley Graham and other body positive influencers was so exciting!

YOU are the best thing that’s ever happened to my biz! I wouldn’t be where I am today without you. ”


Taylor Manning, Marketing Strategist (taylormanningcreative.com)

"During our time together, I filled my high-end mastermind - $16,500 in sales in one week and 24k in sales altogether… that I wasn't going to launch. I had an 11.5k day with a spur of the moment program. I also signed 6 clients ($12,000 in sales) into my group program. I now have a sales process that I am able to use over and over again to create $10k+ (like, in a week or few days) every single time I use it. If you’re thinking about working with Erika, do it. I have worked with tons of coaches and she brings something super unique to the table that can seriously change everything for you.”

Get 1000s of people to your

biz/blog every month for free.

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