by 2020, video marketing will be the most popular format of marketing.
Be ahead of the curve and work with someone who understands the power of community on the internet (and all that slang that seems to change at light speed).
Millennials are the first generation to grow up with social media as a mainstay. Just 12 years ago, Myspace was at its heyday, and Facebook was just getting started.
The landscape has changed quite a bit since then, and you need someone who's been in the trenches since the very beginning, forging communities, anticipating and creating trends, and harnessing the power of social media for good.
I want to help your company connect with its millennial audience using the power of social media, so you can target the right people in the right place at exactly the right time (and in partnership with the right influencers).
Millennials worldwide are spending their time on social media, but they aren't spending their time there to be blatantly advertised to. In the adblock generation, we're not looking to watch a 30 second spot that we'd fast forward on our PVR. We're narcissitically looking to be understood. The brands that become millennial status symbols are the ones that lead with their why, not their how or their what.
According to Forbes, 73% of millennials are more likely to buy from brands that are socially conscious and socially responsible. We are the generation of why.
That's precisely what I want to help you do:
I want to help you lead with your why, strategically reposition your brand to be more millennial friendly (both in your values and your social presence), revamp your brand image with millennials, and align with strategic influencers who will help boost your profits and your digital street cred.
Examples of what I can help you with:
- Complete brand overhaul
- Market research
- Social media strategy & execution
- Video marketing strategy
- Influencer marketing
- Millennial-friendly advertising
- Increasing your ROI on influencer campaigns
- Publicity to get your company in front of more millennials' eyeballs.
I've been working in digital and social media since 2010, when I managed Glee star Naya Rivera's official fansite. During the three years I webmastered, I was able to partner with Proactiv to hold a fan contest for Naya's Proactiv campaign sponsorship. We also led the effort to get #spreadsunshine trending as a charity donation drive for Naya.
Personally, I also rallied the community to win a $6,000 competition (by a defunct company called Bubblaa) to donate to The Trevor Project.
We also maintained healthy relationships with the social media teams at several magazines where Naya was featured and cross-promoted with other accounts to further our growth.
Since then, I've partnered with brands such as DermaE, Johnson & Johnson, Clarisonic, Michael Todd Skincare, H&M, Forever 21, and others to promote their products on my own blog and social media.
What has separated the campaigns that have yielded excellent ROI for the companies and those that haven't is ultimately the willingness of the brand to listen to my input as an influencer. Those that were the most open to my feedback and made it a collaborative process saw the greatest number of clicks, traffic, and purchases to their site vs. those that required me to operate in a narrow window or were looking to compete based on price rather than brand fit for my particular audience.